特级级av在线_亚洲AV秘无码不卡在线观看_正在播放酒店精品少妇约_亚洲欧美日本人妻 ,国产精品亚洲日韩AⅤ在线_国产一级毛片国语视频_久久久久精品一本免费_92午夜福利精品少妇久久 ,A级毛片免费观看网站,能看的国产乱片在线,综合乱伦自拍三级,成人午夜精品网站在线观看 http://www.bjlzjm.com.cn/blog/ zh-cn www.emlog.net 用户不是‘找不到’，而是你没设计好信息\?/title> <link>http://www.bjlzjm.com.cn/blog/post-13413.html</link> <description><![CDATA[<div data-page-id="OS3XdirrCoYjJqx2p5rc9lKVnih" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="tij5azcf" class="ace-line ace-line old-record-id-IS1udyTwdok4YOxElaKc25fwnef"><strong>用户不是“找不?rdquo;Q是你没d通往{案的\?/strong> 你以为用?ldquo;眼神不好”Q也许只是你把答案藏q了(jin)q宫?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-S9ccdKpxso8PgWxFi4DcvvImnWc"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-QJgodvwxnolEbsxaTs2c6P98nxh"><strong>不是信息太多Q是路径太ؕ?/strong> 很多产品/面设计者会(x)误以?ldquo;用户看不?rdquo;Q其实用户只?ldquo;找不?rdquo;?信息堆在那儿Q不{于他们能找到?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-ZUhidN5f4oVTsExOn1VcJsxUnMe"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-WKzpd6XWfoxU3SxtvOZcz9Smn6g">《信息架构：(x)越Web设计》里有一句很扎心(j)Q?/div> <blockquote class=" old-record-id-CZmpdMKg6oNyDcx8ykEcwGZInLb" data-type="quote_container"> <div id="tij5azcf" class="ace-line ace-line old-record-id-P53hd5ytLoopEXxy6nwc6zpYnrd">“信息架构不是告诉用户<em>你想让他们知道什?/em>Q而是帮助他们<em>扑ֈ他们想知道的东西</em>?rdquo;</div> </blockquote> <div id="tij5azcf" class="ace-line ace-line old-record-id-LV90d7I0eo50x8xC8AHcPvFInWf">而言之：(x)用户的目标，永远不是“览完所有内?rdquo;Q而是“<strong>快速抵达有用信?/strong>”?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-DaiFdt9WAopItExkJx9cDv02nIg"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-KCpDdsctuoRjqcxo55RcYvMFnDe"><strong>实际场景举例</strong>Q?你做?jin)个健nAPPQ用L(fng)q?ldquo;饮食”Q结果要M个层U才能找?ldquo;低碳饮食CZ”Q?你以Z们懒Q其实是路径设计Z(jin)问题?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-TRWWdsDtIodjbmxrqw8cAtlKnfd">不妨反问自己Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-X0uNdtZgUoGeMaxj4UfcV7QNnXg">用户W一眼看到的内容Q是他们最惌的吗Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-OCcrdSIHIox454xD9Foctbfbnrf">是否用最的点击Q把用户送到目标Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-GvyydAHj8otrJlxbRXWcn5F0nSf">分类是按你的理解逻辑Q还是用L(fng)Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-WuyZd0g69oUfOFxAjEicEtPunDc"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-BIwVdprTkon8BhxtUEBclsb0nZg"><strong>可迁Ud提示</strong>Q适用于内宏V品、服务页{）(j)Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-OkgzdwI5ZoQOboxWrzicQyYsnJh">先画出用户在你页面上?ldquo;找东西\?rdquo;Q从入口到目标，几步Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-B3lQdwA9qoKzqexdek0cv93Hnnd">把\径上不必要的“中间?rdquo;砍掉Q少x多?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-TWMrd1AdtoRMvhx1lyXcaHORnDh">用用戯a命名栏目Q而不是行业黑话?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-SzcbdbE8oo8Hbyxln6Gc6ubTnnd">把高频需求放在高频位|，比如首、一U导航?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-SzcbdbE8oo8Hbyxln6Gc6ubTnnd"> <p><a href="/blog/content/uploadfile/202506/e1b11748954910.jpg" target="_blank" rel="noopener"><img src="/blog/content/uploadfile/202506/e1b11748954910.jpg" alt="3bb52a6f1ca20e125157c8cd65741f65.jpg"></a></p> <p><a href="/blog/content/uploadfile/202506/2e9b1748954910.jpg" target="_blank" rel="noopener"><img src="/blog/content/uploadfile/202506/2e9b1748954910.jpg" alt="5de79ee675c983703b09a3fc637a01cd.jpg"></a></p> <p><a href="/blog/content/uploadfile/202506/12911748954910.jpg" target="_blank" rel="noopener"><img src="/blog/content/uploadfile/202506/12911748954910.jpg" alt="50399fb4d118cb6b3cb9484b57560a2e.jpg"></a></p> <p><a href="/blog/content/uploadfile/202506/33d51748954910.jpg" target="_blank" rel="noopener"><img src="/blog/content/uploadfile/202506/33d51748954910.jpg" alt="e9efd35bb0a30ea8c203b5f463a3884b.jpg"></a></p> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-FiVnd6DdNoHB45xtpvYcNJeTnhg"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-Onb6dAv4NoGWqbxewAsccsUCnJh"><strong>_ȝ</strong>Q?用户不是不耐烦(ch)Q而是他们?fn)?ldquo;清晰、高效的路径”?你的信息架构设计Q是他们“扑ֈ”q是“q\”的分水岭?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-ZRVFdoba9oRDoVxqnwKcunC8nye"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-OJJKdRMUooctXaxpSzwc8rBKngh">你有没有遇到q「信息就在眼前却怎么也找不到」的p糕体验Q?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-MAUUdEi9zosdjaxwjz3cb1YYnwf">在评论区分n下你的亲w经?/div> <div id="tij5azcf" class="ace-line ace-line old-record-id-JjohdMDegox804xLpIDcA7YYnzh">让我们一起优化信息\径，为用户铺好回家的路～</div> <div id="tij5azcf" class="ace-line ace-line old-record-id-JjohdMDegox804xLpIDcA7YYnzh"> </div> <div id="tij5azcf" class="ace-line ace-line old-record-id-Fx6NdUkOYoP174xGsBYcjAe7nif"> <div data-page-id="LPJEdPUTuoxRzYxfOH9chwBanRc" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="tij5azcf" class="image-uploaded 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个案例研I?/title> <link>http://www.bjlzjm.com.cn/blog/post-13414.html</link> <description><![CDATA[<div id="tij5azcf" class="post-header" role="region" aria-label="帖子标题"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset" role="region" aria-label="后UFI时代"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-16 pc-paddingBottom-16 pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"> <div id="tij5azcf" class="pencraft pc-display-flex pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-row pc-gap-8 pc-alignItems-center pc-justifyContent-flex-start pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-row pc-alignItems-center pc-justifyContent-flex-start pc-reset ltr-qDBmby"> <div id="tij5azcf" class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a class="pencraft pc-display-contents pc-reset" target="_blank" rel="noopener" aria-label="查看 Manji Pal 的个?> <div id="tij5azcf" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J animate-XFJxE4 outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 pressable-sm-YIJFKJ showFocus-sk_vEm container-TAtrWj interactive-UkK0V6 avatar-u8q6xB" tabindex="0"> <div id="tij5azcf" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj" title="万智?><picture><source 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<p>许多订阅者询问我们能否D办一场关于B2B产品领导者如何提升业l的研讨?x)，因此我们?gu)l织?jin)一场简短的研讨?x)，探讨如?a target="_blank" rel="noopener">提升B2B产品领导者的影响?/a>。名额有限，如果(zhn)感兴趣Q请提前预订。现在开始正文?/p> <div><hr></div> <p>在这文章中Q我们有qR访到?jin)Headspace 产品高ȝ<a target="_blank" rel="noopener">Shreya Q他负责所有订阅收入（免费试用、付费{换、入职和Ȁz）(j)?/a></p> <div id="tij5azcf" class="captioned-image-container"> <figure><a class="image-link image2 is-viewable-img" target="_blank" rel="noopener" data-component-name="Image2ToDOM"> <div id="tij5azcf" class="image2-inset"><picture><source srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 1456w" type="image/webp" sizes="100vw"><img class="sizing-normal" title="tukuz.com" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 1456w" alt="tukuz.com" width="442" height="245.55555555555554" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":500,"width":900,"resizeWidth":442,"bytes":null,"alt":"tukuz.com","title":null,"type":null,"href":null,"belowTheFold":false,"topImage":true,"internalRedirect":null,"isProcessing":false,"align":null}"></picture> <div id="tij5azcf" class="image-link-expand"> <div id="tij5azcf" class="pencraft pc-display-flex pc-gap-8 pc-reset"> <div id="tij5azcf" class="pencraft pc-reset icon-container view-image"> </div> </div> </div> </div> </a></figure> </div> <p><strong>实验一Q了(jin)解多意图用户需求转化率提高近 10%</strong></p> <p><strong>语境</strong></p> <p>Headspace 是一Ƒֿ(j)理健康和保健Ud应用Q旨在通过改进用户引导程来提高免费用户向付费用户的{化率。Headspace 希望优化“?jin)解用?rdquo;程Q这是一个包?4 ?7 个问题的引导程?/p> <p><strong>问题</strong></p> <p>用户使用 Headspace Ӟ往往带着多方面的需求，而非单一、易于识别的目标。挑战在于如何精准捕捉这些不同的意图Q从而有效地定制应用的功能?/p> <p><strong>解决Ҏ(gu)</strong></p> <p>团队比较?jin)两U方法：(x)在用户引导阶D，采用多意图查询和单意图查询。多意图Ҏ(gu)允许用户选择多个使用应用的理由，例如~解焦虑、正念和压力理。相比之下，单意图方法则要求用户仅选择一个主要理由?/p> <p><strong>影响</strong></p> <p>允许用户表达多种需求转化率提升了(jin)q?10%。能够清晰表达一pd目标的用戯应用能够更好地满他们的多样化需求，从而提高了(jin)免费试用转化率、内容参与度以及(qing)对应用的信Q度?/p> <p><strong>学习(fn)</strong></p> <p>关键l验在于Q寻求健康工L(fng)用户往往面(f)复杂且多斚w的问题。通过?jin)解q满些多重需求，该应用打造了(jin)更加个性化、高效的用户体验Q提升了(jin)用户引导q程中的参与度和转化率?/p> <div><hr></div> <p><strong>实验二：(x)整合C会(x)认同使免费到付费的{化率提高?3%</strong></p> <p><strong>语境</strong></p> <p>Headspace 团队旨在探烦(ch)社交认可融入冥惌E如何媄(jing)响用户参与度和{化率。这实验的重点是让用户能够接触?Headspace C֌中其他用L(fng)U极x?/p> <p><strong>问题</strong></p> <p>用户通常?x)从C交认可和鼓׃受益Q尤其是在养成冥想等C(fn)惯时。然而，q款应用最初ƈ没有允许用户在聆听冥惛_Ҏ(gu)查看其他人的评h(hun)。挑战在于，定在冥惌E中让用h触他人的U极反馈和想法是否能提升他们的体验?/p> <p><strong>解决Ҏ(gu)</strong></p> <p>团队推出?jin)一功能，可以在冥惌E中昄其他用户的鼓励性想法和U极反馈Qƈ允许成员互相回复。这U实时的C交验证和互动机制让用户信内容的有效性和益处Qƈ创造了(jin)一个有价值的讨论I间Q从而提升了(jin)他们的整体体验?/p> <p><strong>影响</strong></p> <p>此功能免费试用用户的存?gu)zȝ提高?3%。看到积极的评论和反馈后Q用户会(x)觉得自己的努力更有h(hun)|更有可能在试用期l束后l用该应用?/p> <p><strong>学习(fn)</strong></p> <p>实验表明Q社交认可在用户参与度和留存率方面发挥着臛_重要的作用。主要有两点收获Q?/p> <ul> <li> <p>在冥惌E中Q能够获得鼓励性想法和反馈的用户会(x)与应用生更紧密的联p，q更有可能l用。这表明Q在产品中融入社交认可和C元素可以显著提升用户体验q提高{化率?/p> </li> <li> <p>用户可以通过评论来了(jin)解如何充分利?Headspace。成员们互相回复Q分享个人经历、徏议和感同w受?/p> </li> </ul> <div><hr></div> <p><strong>实验 3Q独特的推荐计划使收入增?8%</strong></p> <p><strong>语境</strong></p> <p>Z(jin)消除消费者的疑虑Qƈ帮助潜在用户?jin)?Headspace 应用的h(hun)|团队实施?jin)推荐计划。该计划旨在利用现有用户的信d推荐Q将疑虑者{化ؓ(f)试用用户?/p> <p><strong>问题</strong></p> <p>主要的挑战之一是帮助h们认识到 Headspace 应用的h(hun)|q׃们开始免费试用。许多潜在用户ƈ不完全了(jin)解该应用的功能，即只有 14 天的短暂试用期，他们也犹豫不冟?nbsp;</p> <p><strong>解决Ҏ(gu)</strong></p> <p>解决Ҏ(gu)是启动一个推荐计划，q提供诱人的Ȁ励措施，q利?Headspace 的忠实用户作ZȝUhQ吸引新的用户加入该应用。标准的免费试用期ؓ(f) 14 天，而推荐计划ؓ(f)被推荐的用户提供?30 天的廉免费试用期。该计划允许用户与亲朋好友分享引起他们共鸣的内容Q从而推荐内容高度相关、情境化且量w定制?/p> <p>推荐程很简单：(x)</p> <p>1.用户听取?jin)特定内容ƈ发现其有价倹{?/p> <p>2. 他们向亲朋好友发送了(jin)文本链接Q徏议他们查看该内容</p> <p>3. 接收者将能够播放 30-60 U的内容预览?/p> <p>4. 如果有兴，收g人可以下载该应用E序q注?30 天免费试用?/p> <p><strong>影响</strong></p> <p>推荐计划使新注册用户数量增加?7%。此外，׃推荐用户从免费试用到付费用户的{化率更高Q收入也增长?8%。个性化的推荐和更长的试用期是成功的关键因素?/p> <p><strong>学习(fn)</strong></p> <p>q项实验凸显?jin)推荐的力量Q以?qing)利用现有用户吸引新受众的重要性。潜在用h有可能信dƈ采纳朋友或家人的推荐Q尤其是在搭?30 天免费试用等有意义的Ȁ励措施的情况下。实验还表明Q朋友的Uh消息、诱人的Ȁ励措施，加上短引人入胜的预览片段Q能够有效激发兴ƈ推动下蝲?/p> <div data-page-id="LPJEdPUTuoxRzYxfOH9chwBanRc" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="tij5azcf" class="image-uploaded gallery old-record-id-O2hodAGyVooO1VxrtuUcbHI4nld" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"fd1c47a0-5ce8-46d4-8f67-7a13faaad50d","height":254,"width":1969,"currHeight":254,"currWidth":1969,"natrualHeight":254,"natrualWidth":1969,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FU5bYb4ufSoR8kMxkZpScVTB4n3g%2F%3Fpreview_type%3D16","file_token":"U5bYb4ufSoR8kMxkZpScVTB4n3g","image_type":"image/png","size":603748,"comments":[]}]}"><img 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)</a>是一家专注而深入的界面设计公司Qؓ(f)期望卓越的国内外企业提供卓越的大数据可视化界面设计、B端界面设计、桌面端界面设计、APP界面设计、图标定制、用户体验设计、交互设计、UI咨询、高端网站设计、^面设计，以及(qing)相关的Y件开发服务，咨询?sh)话Q?1063334945。我们徏立了(jin)一个微信群Q每天分享国内外优秀的设计，有兴请加入一起学?fn)成长，咨询及(qing)进请加蓝助微信ben_lanlan</div> </div> </div> </div> </div>]]></description> <pubDate>Tue, 03 Jun 2025 13:38:47 +0000</pubDate> <dc:creator>杰睿</dc:creator> <guid>http://www.bjlzjm.com.cn/blog/post-13414.html</guid> </item> <item> <title>提高学习(fn)效率Q通过一ơ课E养成习(fn)?/title> <link>http://www.bjlzjm.com.cn/blog/post-13415.html</link> <description><![CDATA[<div id="tij5azcf" class="post-banner"> <div id="tij5azcf" class="post-banner--header"> <p>改变我们臭名昭著的连l行为帮助更多用户徏立了(jin)一致的日常?fn)惯Q?/p> <div id="tij5azcf" class="caption-wrap desktop-caption bannerCaption"><span id="tij5azcf" class="caption author"><a target="_blank" rel="noopener">安东·?/a></span></div> </div> <div id="tij5azcf" class="post-banner--image"><img src="https://blog.duolingo.com/content/images/2024/06/cover_Improving-the-streak-Forming-habits-one-lesson-at-a-time.png" alt="色猫头鹰杜奥的插图。他戴着太阳镜，w后是火焰和燃烧的日历?></div> </div> <main> <div id="tij5azcf" class="post-content"> <p>如果你经怋?DuolingoQ你可能有过q种感觉Q现在是晚上 11:59。你正准备看<em>《艾c丽在巴黎?/em>的最后一集。突?dng)你意识到Q你今天q没有在 Duolingo 上gl你的连l观看记录?/p> <p>它的机制很简单：(x)你的q箋学习(fn)记录指的是你在多dq箋完成一节课的天数。然而，q箋学习(fn)记录却可以成?a target="_blank" rel="noopener">一U极其强大的Ȁ励因?/a>Q?a target="_blank" rel="noopener">我们的数据显C，q箋学习(fn)记录辑ֈ7天的学习(fn)者，W二天l用多d的可能性是没有q箋学习(fn)记录的学?fn)者的2.4倍。我们甚臛_玎ͼ在学生生育或</a><a target="_blank" rel="noopener">l婚?/a>日子里，q箋学习(fn)记录?x)g长，辑ֈ数百甚至数千天?/p> <p>q运的是Q大U一q前Q我们对“q箋学习(fn)”功能q行?jin)重大调_(d)让保持学?fn)状态变?em>更容?/em>——q一调整使连l学?天及(qing)以上的h数增加了(jin)<em>40%以上</em>。在本文中，我们探讨这一调整、我们做一调整的原因以?qing)它在一q后产生的媄(jing)响?/p> <h3 id="higher-goals-lower-streaks">目标高Q连胜次数越？</h3> <p>鉴于“q箋学习(fn)”的激׃用，我们投入?jin)大量时间探索学习(fn)者如何用该功能。当我们深入研究q箋两天使用多邻国的学习(fn)者数据时Q发C(jin)一个有的模式。我们预计这些学?fn)者中的大多数都会(x)保持q箋学习(fn)Q但qƈ不L正确的！实际数字很大E度上取决于他们?em>每日目标</em>?/p> <p><img src="https://blog.duolingo.com/content/images/2020/11/Screen-Shot-2020-11-13-at-5.28.46-PM.png" alt="屏幕截图-2020-11-13-下午-5.28.46" loading="lazy"></p> <center>以前Q学?fn)者必达到每日目标才能g长学?fn)时?/center> <p> </p> <p>?Duolingo 上，每个人都有一个每日目标：(x)每天要完成一定数量的评。一q前Q学?fn)者只有达到这个每日目标才能g长学?fn)进度。但事实证明Q设定了(jin)更高每日目标的学?fn)?em>不太可能</em>保持学习(fn)q度——即他们<em>每天?/em>使用该应用?/p> <p>事实上，讑֮“高强?rdquo;每日目标Q我们最高等U）(j)的学?fn)者最不可能保持连l学?fn)?x)q箋两天学习(fn)且没有连l学?fn)记录的学?fn)者中Q近40%的h讑֮?ldquo;高强?rdquo;每日目标。设定目标似乎是L日常?fn)惯的障，而这正是我们Duolingo最不希望看到的?/p> <h3 id="an-easier-way-to-keep-your-streak">保持q胜的更单方?/h3> <p>看到q箋记录受到影响Q我萌生?jin)一个想法：(x)如果我们让连l记录更Ҏ(gu)l持?x)怎么P如果我们把这两个机制完全分开Q让学习(fn)?strong>每天只需完成一节课p廉q箋记录Q会(x)怎么P</strong></p> <p><img src="https://blog.duolingo.com/content/images/2020/11/Screen-Shot-2020-11-13-at-5.19.05-PM.png" alt="屏幕截图-2020-11-13-下午-5.19.05" loading="lazy"></p> <center>在我们的新变革下Q学?fn)者只需完成一节课卛_廉他们的连l学?fn)时_(d)然后分别查看他们实现每日目标的进度?/center> <p> </p> <p>我们基本上对 Duolingo 所做的每一Ҏ(gu)攚wq行?A/B 试Q因此ؓ(f)?jin)从?gu)上改变我们最重要的功能之一的工作方式，我们q行?jin)一实验：(x)A) 分开每日目标和连l性与 B) 它们保持结合在一赗?/p> <p>q运的是Q实验结果看h实很有希望Q将两种机制分离后，W?4天留存率Q?4天后仍活跃的学习(fn)者百分比Q提高了(jin)3.3%Q每日活跃学?fn)者L增加?%Qƈ且，在短?0天内Q连l学?fn)的每日学?fn)者百分比增加?0.5%。（注：(x)所有结果均?em>相对</em>变化形式报告。）(j)</p> <p><img src="https://blog.duolingo.com/content/images/2020/11/Screen-Shot-2020-11-13-at-5.21.37-PM-1.png" alt="屏幕截图-2020-11-13-下午-5.21.37-1" loading="lazy"></p> <center>仅从新学?fn)者来看，实验连l每日学?fn)者的比例提高?19%?/center> <p> </p> <p>q所有事情都是积极的——在没有持l学?fn)的动力下，真正达成每日目标的学习(fn)者越来越?mdash;—但M而言Q越来越多的学习(fn)者正在养成日怹(fn)惯，因此M上他们在学习(fn)上投入的旉也更多了(jin)。具体来_(d)我们?jin)解刎ͼ降低L日常?fn)惯的门槛，对于成功学?fn)一门语a来说Q比每天学习(fn)多少更ؓ(f)重要Q至在早期是这?mdash;—因ؓ(f)如果Z停止使用 DuolingoQ我们就无法教他们了(jin)?/p> <p>一q过M(jin)Q这些积极的成果更加显著。我们目前已辑ֈq样的水qI(x)<strong>过一半的每日学习(fn)者连l学?fn)至??/strong>Q而一q前q一数字Uؓ(f)三分之一。从l对值来看，q意味着每天在Duolingo上学?fn)至一周的人数比一q前增加?jin)数百万Q?/p> <p>但这q不意味着我们此止步。如果这Ҏ(gu)变就能带来如此巨大的影响Q我们确信还有更多可以尝试的Ҏ(gu)来帮助我们的学习(fn)者取得成功，无论是改q连胜机Ӟq是d其他有趣且有效的新功能。敬h?mdash;—别忘?jin)保持你的连胜?/p> <div data-page-id="LPJEdPUTuoxRzYxfOH9chwBanRc" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="tij5azcf" class="image-uploaded gallery old-record-id-O2hodAGyVooO1VxrtuUcbHI4nld" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"fd1c47a0-5ce8-46d4-8f67-7a13faaad50d","height":254,"width":1969,"currHeight":254,"currWidth":1969,"natrualHeight":254,"natrualWidth":1969,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FU5bYb4ufSoR8kMxkZpScVTB4n3g%2F%3Fpreview_type%3D16","file_token":"U5bYb4ufSoR8kMxkZpScVTB4n3g","image_type":"image/png","size":603748,"comments":[]}]}"><img 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)</a>是一家专注而深入的界面设计公司Qؓ(f)期望卓越的国内外企业提供卓越的大数据可视化界面设计、B端界面设计、桌面端界面设计、APP界面设计、图标定制、用户体验设计、交互设计、UI咨询、高端网站设计、^面设计，以及(qing)相关的Y件开发服务，咨询?sh)话Q?1063334945。我们徏立了(jin)一个微信群Q每天分享国内外优秀的设计，有兴请加入一起学?fn)成长，咨询及(qing)进请加蓝助微信ben_lanlan</div> </div> </div> </main>]]></description> <pubDate>Tue, 03 Jun 2025 13:38:26 +0000</pubDate> <dc:creator>杰睿</dc:creator> <guid>http://www.bjlzjm.com.cn/blog/post-13415.html</guid> </item> <item> <title>Uber ?Airbnb 如何理解用户增加收入的动?/title> <link>http://www.bjlzjm.com.cn/blog/post-13416.html</link> <description><![CDATA[<div id="tij5azcf" class="post-header" role="region" aria-label="帖子标题"> <h3 class="subtitle">今天的实验来?Uber ?Airbnb?/h3> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset" role="region" aria-label="后UFI时代"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-16 pc-paddingBottom-16 pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"> <div id="tij5azcf" class="pencraft pc-display-flex pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-row pc-gap-8 pc-alignItems-center pc-justifyContent-flex-start pc-reset"> <div id="tij5azcf" class="pencraft pc-display-flex pc-flexDirection-row pc-alignItems-center pc-justifyContent-flex-start pc-reset ltr-qDBmby"> <div id="tij5azcf" class="profile-hover-card-target profileHoverCardTarget-PBxvGm"><a class="pencraft pc-display-contents pc-reset" target="_blank" rel="noopener" aria-label="查看 Manji Pal 的个?> <div id="tij5azcf" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J animate-XFJxE4 outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 pressable-sm-YIJFKJ showFocus-sk_vEm container-TAtrWj interactive-UkK0V6 avatar-u8q6xB" tabindex="0"> <div id="tij5azcf" class="pencraft pc-display-flex pc-width-36 pc-height-36 pc-justifyContent-center pc-alignItems-center pc-position-relative flexAuto-Bzdrdy pc-reset bg-secondary-UUD3_J outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj" title="万智?><picture><source srcset="https://substackcdn.com/image/fetch/w_36,h_36,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3de7d6d6-5956-4188-b5bd-b911683a988f_400x400.jpeg 36w, https://substackcdn.com/image/fetch/w_72,h_72,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3de7d6d6-5956-4188-b5bd-b911683a988f_400x400.jpeg 72w, https://substackcdn.com/image/fetch/w_108,h_108,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3de7d6d6-5956-4188-b5bd-b911683a988f_400x400.jpeg 108w" type="image/webp" sizes="36px"></picture><strong>实验一Q简化定hCZ每位用户的乘车次数增?10%</strong></div> </div> </a></div> </div> </div> </div> </div> </div> </div> </div> <div> <div id="tij5azcf" class="available-content"> <div id="tij5azcf" class="body markup" dir="auto"> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§experiment-simplifying-pricing-display-increased-rides-per-user-by" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>感谢<a target="_blank" rel="noopener">Zach</a>与我们分享这些成功的实验?/p> <h2 class="header-anchor-post"><strong>语境</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§context" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>当乘客准备预订行E时Q他们想知道自己需要支付多钱。ؓ(f)?jin)更好地理未知量QUber 试昄一个h(hun)D_(d)q样 Uber ׃?x)在M行程上亏本（14 ?20 元Q。虽然出发点是好的，但这U方法却带来?jin)意想不到的后果?/p> <div id="tij5azcf" class="subscription-widget-wrap"> <div id="tij5azcf" class="subscription-widget show-subscribe"> <div id="tij5azcf" class="preamble"> <p>感谢(zhn)阅?GrowthInsider 的简报！免费订阅卛_接收新文章ƈ支持我的工作?/p> </div> <div id="tij5azcf" class="subscribe-widget" data-component-name="SubscribeWidget"> <div id="tij5azcf" class="pencraft pc-display-flex pc-justifyContent-center pc-reset"> <div id="tij5azcf" class="container-IpPqBD"><form class="form form-M5sC90" action="https://www.insidergrowthhq.com/api/v1/free?nojs=true" method="post" novalidate=""> <div id="tij5azcf" class="sideBySideWrap-vGXrwP"> <div id="tij5azcf" class="emailInputWrapper-QlA86j"> <div id="tij5azcf" class="pencraft pc-display-flex pc-minWidth-0 pc-position-relative flexAuto-Bzdrdy pc-reset"><input class="pencraft emailInput-OkIMeB input-y4v6N4 inputText-pV_yWb" name="email" type="email" placeholder="输入(zhn)的?sh)子邮g..."></div> </div> <button class="pencraft pc-reset pencraft rightButton primary subscribe-btn button-VFSdkv buttonBase-GK1x3M" tabindex="0" type="submit"><span id="tij5azcf" class="button-text ">订阅</span></button></div> <div class="tij5azcf" id="error-container"></div> </form> <div id="tij5azcf" class="animationWrapper-QRL6aQ"> </div> </div> </div> </div> </div> </div> <h2 class="header-anchor-post"><strong>问题</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§problem" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>从心(j)理上Ԍ用户們֐于选择h区间的较高端Q对最l费用感C定。这U不定性导致出行预订量下降Q因为用户不愿承担可能更高的费用?/p> <h2 class="header-anchor-post"><strong>解决Ҏ(gu)</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§solution" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>产品团队h(hun)D围从昄单一预估h调整为显C单一预估h。这一调整旨在让用户对乘R费用有一个清C可靠的预期，减少决策障碍Qƈ增强用户对定L(fng)信Q?/p> <h2 class="header-anchor-post"><strong>影响</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§impact" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>改用单一h估算后，每位用户的出行次数实C(jin)两位数的增长。这一变化消除?jin)之前h(hun)格区间带来的不确定性，让用户在预订时更有信?j)?/p> <h2 class="header-anchor-post"><strong>学习(fn)</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§learning" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>q项实验?jin)用h知和信Q的重要性。提供清晰明的h估算有助于用户在购买决策中感到更安心(j)。这里得Z(jin)一个反直觉的结论：(x)有时Q更多信息（例如h范围Q可能会(x)D更大的不定性，而单一清晰的信息则可以带来更好的用户体验?/p> <h1 class="header-anchor-post"><strong>实验二：(x)按意囄分用P?Uber Eats 带来数百万美元的利润</strong></h1> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§experiment-segmenting-users-by-intent-improved-profits-by-millions-for-uber-eats" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <h2 class="header-anchor-post"><strong>语境</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§context" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>Uber Eats 用户分ؓ(f)两类。第一cLq没惛_点什么，所以想先看看哪安厅。第二类是已l明知道自己想点什么以?qing)从哪家厅点的?nbsp;</p> <p>Uber Eats 的动态定L(fng)略需要^衡供l（司机Q和需求（食客Q，否则最l消费者要么面临配送费上涨、等待时间过长，要么面(f)厅选择受限。如果需求量显著过可用司机数量QUberEats ?x)暂时将厅从浏览和搜?ch)界面隐藏Q以~解需求?nbsp;</p> <h2 class="header-anchor-post"><strong>问题</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§problem" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>挑战在于如何在热门餐厅的供应与配送物管理（配送时间较长）(j)之间取得q。最初，用户搜烦(ch)被屏蔽的特定厅时会(x)看到错误消息Q这?x)对他们的体验生负面?jing)响?/p> <h2 class="header-anchor-post"><strong>解决Ҏ(gu)</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§solution" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>产品团队Ҏ(gu)用户的意囑֯用户q行l分。高意向用户Q搜索特定餐厅）(j)即ɘq些厅被屏蔽，仍会(x)在搜索结果中看到q些厅。对于浏览型用户Q则仅显C未被屏蔽的厅。这U方法根据用h囑֮制了(jin)厅的可见性，从而提升了(jin)高意向用户和探烦(ch)型用L(fng)体验?/p> <h2 class="header-anchor-post"><strong>影响</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§impact" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>q种有针Ҏ(gu)的Ҏ(gu)使利润实C(jin)个位数增长，相当于增加了(jin)数百万美元的利润。开发成本虽然只有两个冲刺，但在用户体验和留存方面却获得?jin)丰厚的回报?/p> <h2 class="header-anchor-post"><strong>学习(fn)</strong></h2> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§learning" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>实验揭示?jin)理解用h囑ƈ相应C性化体验的重要性。一个违反直觉的发现是，向高意向用户昄被屏蔽的厅Q而不是将光藏，实际上提高了(jin)满意度和订单量。这表明Q即使存在限Ӟ承认用户的偏好也能增Zd参与度，从而带来显著的l济收益?/p> <h1 class="header-anchor-post"><strong>实验 3Qؓ(f) Airbnb q行 A/B 试?sh)子邮g营销zdQ以增加推荐数量</strong></h1> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§experiment-ab-testing-email-campaigns-for-airbnb-to-increase-the-of-referrals" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <h4 class="header-anchor-post"><strong>语境</strong></h4> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§context" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>Airbnb 早期的目标是通过优化?j)销邮g中的信息来提升其推荐计划的有效性。这实验旨在确定哪Uh(hun)g张最能引?Airbnb 用户的共鸣?/p> <h4 class="header-anchor-post"><strong>问题</strong></h4> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§problem" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>Airbnb 需要找到最引h注目的方式，在促(j)销邮g中传辑օ推荐计划的优ѝ具体来_(d)目标是了(jin)解用户对利己M信息和利他主义信息的反应是否更积极?/p> <h4 class="header-anchor-post"><strong>解决Ҏ(gu)</strong></h4> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§solution" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>Airbnb针对同一产品q行?jin)两U不同h(hun)g张的A/B试Q?/p> <ol> <li> <p><strong>自利Ҏ(gu)Q?/strong></p> <ul> <li> <p>邮g中强调，用户邀(g)请好友即可赚?25 元?/p> </li> </ul> </li> <li> <p><strong>利他MҎ(gu)Q?/strong></p> <ul> <li> <p>?sh)子邮gQ用户将与朋友分?25 元?/p> </li> </ul> </li> </ol> <div id="tij5azcf" class="captioned-image-container"> <figure><a class="image-link image2 is-viewable-img" target="_blank" rel="noopener" data-component-name="Image2ToDOM"> <div id="tij5azcf" class="image2-inset"><picture><source srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 1456w" type="image/webp" sizes="100vw"><img class="sizing-normal" src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png" sizes="100vw" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 1456w" alt="" width="1195" height="767" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":767,"width":1195,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false,"align":null}"></picture> <div id="tij5azcf" class="image-link-expand"> <div id="tij5azcf" class="pencraft pc-display-flex pc-gap-8 pc-reset"> <div id="tij5azcf" class="pencraft pc-reset icon-container view-image"> </div> </div> </div> </div> </a></figure> </div> <h4 class="header-anchor-post"><strong><br>影响</strong></h4> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§impact" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>利他M?sh)子邮g的表C于自利主义电(sh)子邮Ӟ表明用户对与朋友分n利益的信息的反应比仅仅自p得奖q信息更好?nbsp;</p> <h4 class="header-anchor-post"><strong>学习(fn)</strong></h4> <div id="tij5azcf" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="tij5azcf" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="tij5azcf" id="§learning" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="兌" data-></button></div> </div> <p>利他MQ与朋友分n利益Q的讯息往往比利׃义的讯息更能提升#推荐量。来源：(x)<a target="_blank" rel="noopener">growsurf</a></p> <p> </p> <div data-page-id="LPJEdPUTuoxRzYxfOH9chwBanRc" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="tij5azcf" class="image-uploaded gallery old-record-id-O2hodAGyVooO1VxrtuUcbHI4nld" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"fd1c47a0-5ce8-46d4-8f67-7a13faaad50d","height":254,"width":1969,"currHeight":254,"currWidth":1969,"natrualHeight":254,"natrualWidth":1969,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FU5bYb4ufSoR8kMxkZpScVTB4n3g%2F%3Fpreview_type%3D16","file_token":"U5bYb4ufSoR8kMxkZpScVTB4n3g","image_type":"image/png","size":603748,"comments":[]}]}"><img src="https://ceqkvef5tt.feishu.cn/space/api/box/stream/download/asynccode/?code=NDRhNmNiY2M2ZTMxMmEzZTViMmJmMDE4NjE2YTMwOTFfZGdGd29RazN5ZTJJaHBGSzNmMXZpQTNoQWhZVWJFdjFfVG9rZW46VTViWWI0dWZTb1I4a014a1pwU2NWVEI0bjNnXzE3NDg5NTc4MTU6MTc0ODk2MTQxNV9WNA" data-single-block="true" data-snapshot="eyJ0eXBlIjoiaW1hZ2UiLCJwYXJlbnRfaWQiOiJMUEpFZFBVVHVveFJ6WXhmT0g5Y2h3QmFuUmMiLCJjb21tZW50cyI6W10sInJldmlzaW9ucyI6W10sImxvY2tlZCI6ZmFsc2UsImhpZGRlbiI6ZmFsc2UsImF1dGhvciI6IjcxMDI0Mzk3ODAyODUyMTg4MTciLCJhbGlnbiI6ImNlbnRlciIsImltYWdlIjp7InRva2VuIjoiVTViWWI0dWZTb1I4a014a1pwU2NWVEI0bjNnIiwibWltZVR5cGUiOiJpbWFnZS9wbmciLCJzaXplIjo2MDM3NDgsInNjYWxlIjoxLCJ3aWR0aCI6MTk2OSwiaGVpZ2h0IjoyNTQsIm5hbWUiOiI4YWQ2MTczMjI2NTc3MC5wbmciLCJjcm9wIjpbMCwwLDAsMF0sInJvdGF0aW9uIjowLCJjYXB0aW9uIjp7InRleHQiOnsiYXBvb2wiOnsibmV4dE51bSI6MCwibnVtVG9BdHRyaWIiOm51bGx9LCJpbml0aWFsQXR0cmlidXRlZFRleHRzIjp7ImF0dHJpYnMiOm51bGwsInRleHQiOm51bGx9fX19fQ==" data-suite="eyJmaWxlVG9rZW4iOiJVNWJZYjR1ZlNvUjhrTXhrWnBTY1ZUQjRuM2ciLCJvYmpUeXBlIjoiZG9jeCIsIm9ialRva2VuIjoiTzJob2RBR3lWb29PMVZ4cnR1VWNiSEk0bmxkIiwib3JpZ2luU3JjIjoiaHR0cHM6Ly9pbnRlcm5hbC1hcGktZHJpdmUtc3RyZWFtLmZlaXNodS5jbi9zcGFjZS9hcGkvYm94L3N0cmVhbS9kb3dubG9hZC9wcmV2aWV3L1U1YlliNHVmU29SOGtNeGtacFNjVlRCNG4zZy8/cHJldmlld190eXBlPTE2In0=" data-src="https://internal-api-drive-stream.feishu.cn/space/api/box/stream/download/all/U5bYb4ufSoR8kMxkZpScVTB4n3g/?mount_node_token=O2hodAGyVooO1VxrtuUcbHI4nld&mount_point=docx_image" data-width="1969" data-height="254" data-lark-image-uri="drivetoken://U5bYb4ufSoR8kMxkZpScVTB4n3g" data-lark-image-width="1969" data-lark-image-height="254"></div> <div id="tij5azcf" class="ace-line ace-line old-record-id-XNxSdBeKkoxvFXxhWBWcJa4FnPd"><a href="http://www.bjlzjm.com.cn" target="_blank" rel="noopener" data-lark-is-custom="true">C妙微(www.bjlzjm.com.cn )</a>是一家专注而深入的界面设计公司Qؓ(f)期望卓越的国内外企业提供卓越的大数据可视化界面设计、B端界面设计、桌面端界面设计、APP界面设计、图标定制、用户体验设计、交互设计、UI咨询、高端网站设计、^面设计，以及(qing)相关的Y件开发服务，咨询?sh)话Q?1063334945。我们徏立了(jin)一个微信群Q每天分享国内外优秀的设计，有兴请加入一起学?fn)成长，咨询及(qing)进请加蓝助微信ben_lanlan</div> </div> </div> </div> </div>]]></description> <pubDate>Tue, 03 Jun 2025 13:38:05 +0000</pubDate> <dc:creator>杰睿</dc:creator> <guid>http://www.bjlzjm.com.cn/blog/post-13416.html</guid> </item> <item> <title>3 个实验：(x)来自 HomeLight、TikTok ?40 亿美元市(jng)场的z察 http://www.bjlzjm.com.cn/blog/post-13418.html 今天Q我们将揭晓 HomeLight、TikTok 和一个蓬勃发展的 40 亿美元市(jng)行的三项实验?nbsp;

实验一QHomeLight 通过短信沟通实?15-20% 的收入增?/span>

适用于：(x)?jng)场、SaaS

问题Q?/span>HomeLight 是一个房屋买卖^収ͼ致力于提升其q_上的房地产交易量。^C(x){选有意买卖房产的客户。客户会(x)Ҏ(gu)q些W合条g的潜在客P其分nl房Cl纪人，而经Uh则会(x)努力?j)成交易。因此，联系速度是经Uh能否与客戯面的先决指标Q从而ؓ(f)所有h带来更多收益?/span>

旧解x案：(x)在当前解x案中QHomeLight 通过短信或电(sh)话筛选购房者或卖家。筛选合格后Q线索将通过?sh)子邮g、短信和推送发送给房地产经Uh。然而，客户可能无法仅通过?sh)话qx听，其是在他们最初通过短信{选的情况下。他们会(x)知道L(fng)是谁打来的。正如我们许多h一P客户可能?x)通过垃圾应用、手|、手Z注模式或手动发送到语音信箱来忽略未知号码?nbsp;

因此Q代理很难与客户取得联系Q经怼(x)被忽略几个小Ӟ只留下语音邮Ӟ客户可能?x)查看，也可能不会(x)?j)。这?x)严重?jing)响代理的潜在客户转化速度Q以?qing)他们与客户联系q安排会(x)面以买卖房屋的{化率?nbsp;

新的解决Ҏ(gu)Q?/span> 

Gaurav和他的品团队实C(jin)一个好L——他们通过文本?j)进客户和代理之间的对话Q而不是等待代理发起对话?nbsp;

现在Q当代理希望?HomeLight 获得U烦(ch)q且客户通过短信获得资格Ӟ他们?x)被要求通过 HomeLight 的系l发送第一条短信，Z客户的通话做好准备Q?/span>CZ常见问题解答Q?nbsp;

新的用户体验Ҏ(gu)有利益相兌来说都更好Q?nbsp; 

  • 客户可以?jin)解代理商如何联pM们ƈ快速获得答复?nbsp;

  • 房地产经Uh有办法在致电(sh)之前与客户徏立信任，因此可以通过短信和电(sh)话更快地联系和培d戗?/span>

影响Q?/span> 

q个单的改变使该部门的收入增加了(jin)20%以上。效果显著，而且只花?jin)一个月的工E时间?/span>

l验教训Q?/span> 

对于致力于高效连接双方的q_而言Q优先考虑q接速度可以显著提升交易率。此外，文本沟通在q接程中发挥着臛_重要的作用，它ؓ(f)与客L(fng)?sh)话沟通奠定了(jin)基础Q尤其对于像房地产经Uhq样忙碌的专业h士而言?/span>

实验二：(x)TikTok 优质长篇内容创作者注册量增长 25%

适用于：(x)C交、市(jng)场、创作者经、金融科技

问题Q?/span>TikTok 旨在鼓励更多_丝数量有限Q例?1 ?Q的创作者在其收益分成模式下创作长篇优质内容。然而，该计划的参与率低于预期。创作者必d?KYCQ了(jin)解你的客P(j)程Q包括绑定银行̎P才能从内容互动中获得收益?/span>

旧解x案：(x)TikTok 上的创作者最初需要绑定银行̎h能开始创作内宏V提前收集这些信息导致注册hC降了(jin) 40%?/span>
程Q?/span>接收通知/邮g/推?→ q入应用 → 创作者工?→ 创作者计?Beta ?→ 甌QID、付?gu)ƄQ?rarr; {待 3 天获得批?→ 获得创作资格 → 创作内容 → 获得报酬

全新解决Ҏ(gu)Q?/span>TikTok 采取?jin)大胆的举措。创作者现在可以开始创作内容，而无需兌银行账户。收入基于多U因素，包括合格的视频观看次敎ͼTikTok ?x)告知创作者他们的收入。要领取收入Q创作者必d联银行̎戗这允许在兌银行账户之前创作内容的改变，使得参与该计划的创作者数量显著增加了(jin) 25%?/span>
全新漏斗Q蟩q?2 个步骤）(j)Q?/span>接收通知/?sh)子邮g/推?→ q入应用 → 应用内创作者工?Beta ?→甌QID、付?gu)ƄQ?rarr; {待 3 ?→ 获得创作资格→ 创作内容 → 获得报酬

l验Q?/span>TikTok 利用实际收入Ȁ励创作者成功绑定银行̎戗这U方法在提升用户注册量方面非常有效，因ؓ(f)此时 TikTok 已经与创作者徏立了(jin)信Q?/span>

在后l阶D，加入旉限制Q例?ldquo;5 天内领取 56 元”Q增Z(jin)程的紧q感?/span>

 

实验三：(x)d“无风?rdquo;选项可ɾl̎率提?5%

适用于：(x)B2B、SaaS、PLG SaaS

问题Q?/span>一家中型企业 SaaS 公司希望增加C费用h量。该客户体对h(hun)格敏感，不愿试新Y件?/span>

旧解x案：(x)该细分市(jng)场的客户不愿意做出承诺，因ؓ(f)他们认ؓ(f)购买后可能无法获得h(hun)倹{?/span>

全新解决Ҏ(gu)Q?/span>产品增长团队推出?jin)一?ldquo;无风?rdquo;实验Q允许客户在 24 时内取消购买。这一理念的灵感源自旅怸预订机票和酒店时Q允许客户在 24 时内取消购买的做法?/span>

如何其应用于免费试用品：(x)Z(jin)增加免费试用ơ数Q请在定价页面或ȝ陆页的购买号召性用语上Ҏ(gu)?ldquo;X 天无风险”字样。这里的“X”代表免费试用的时ѝ?/span>

影响Q?/span>该公司的转化率提高了(jin) 5% 以上Q而且无需M额外的工E工作?/span>

l验教训Q?/span>

1. 在你的销售漏斗中QM(x)有一些犹豫不决的用户。创建激励机Ӟ让用hҎ(gu)试你的产品。当他们开始体验到产品的h(hun)值时Q他们更有可能l用你的服务?/span>

2. 此外Q当提供免费服务Q例如试用）(j)ӞL(fng)保?zhn)的最l用h白试用?zhn)的品确实是零费用，而且完全没有风险?/span>

在评论部分分享?zhn)的想法、反馈或(zhn)自q实验?/span>

如果(zhn)觉得这文章很有h(hun)|不妨分nl那些能从中受益的h。?zhn)的支持对我们意义重大?/span>

C妙微(www.bjlzjm.com.cn )是一家专注而深入的界面设计公司Qؓ(f)期望卓越的国内外企业提供卓越的大数据可视化界面设计、B端界面设计、桌面端界面设计、APP界面设计、图标定制、用户体验设计、交互设计、UI咨询、高端网站设计、^面设计，以及(qing)相关的Y件开发服务，咨询?sh)话Q?1063334945。我们徏立了(jin)一个微信群Q每天分享国内外优秀的设计，有兴请加入一起学?fn)成长，咨询及(qing)进请加蓝助微信ben_lanlan
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